Classic Advertising Tricks That STILL WORK Today!
People still remember this jingle after 54 years due to the power of echoic retention.
People still remember this jingle after 54 years due to the power of echoic retention.
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
Brevity and memorability make them effective in social media, TV, and radio.
In many cities, spending a dollar reaches somebody with 60-second ads three times a week for a full 52 weeks.
Here’s how to tell, and where you'll find the tipping point in most markets.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
I didn’t hear the ad, wasn’t looking for a job, and didn’t like that station. But maybe...
Do you really mean everyone? Yes. Everyone. Well that’s just ‘cause mass media isn’t really targetable, right? No.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Chart 3: Why small companies and large companies require opposite media strategies.