Ira Glass on Great Advertising, Part 1
The first video covers Ira’s two basic building blocks of storytelling: the Anecdote and the Moment of Reflection. And in advertising terms, these are roughly analogous to Relevance and Credibility.
"NOBODY reads the newspaper." Beware of anybody who speaks in absolutes. Statisticians look for something called a “representative sample.” And you don’t have one (no offence, I’m sure you’re a lovely person).
"Yeah, they were on for 6 months. But they don't want to renew. Some employees bought the business. She said they'd think about it in the spring.” "What business?" "That HVAC outfit. We had some great ads."
1. Allow the same listener to hear the same ad at least 3 times every 7 nights sleep (sleep erases advertising)
Variables: (1) The population of your market. (2) The size of your ad budget.
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.