Fat Cats and Happy Cachorros
Too many Shivers leaves a stink in the hearts of the customers. They are inattentive, self-serving, what's-in-it-for-me type of people. Calypsos make things better – for you and the customer.
The 7 Trials of an Emerging Empire Builder
There are two types of business owners: (1) Those who just want to run a profitable, stable business that funds a quality lifestyle, and (2) Aspiring empire builders with visions or building something much, much bigger.
Unstoppable Talent, Greatness and Dynasties
Although Gretzky was undoubtedly the best player of his generation and arguably the best player of all time, he needed great players around him to win. Now look at your own business...
The Extreme Branding Of Recruiting Ads
We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.
Pixie Dust, Beliefs and Employees
One of the biggest challenges in today's business world is finding and keeping employees. I'm told it's catastrophic and there's more demand than there is a supply of good people. This is not a new problem.
When is it time to hire an ad agency?
Your intuition has already spoken up. She whispers, “No one is excited about you”. The ledger says sales have slipped. You are not hitting goals. Margins are down. Morale is off. Everything is just blah.
Three Lessons From A GOOD Comcast Service Story
Squeaky wheels demand grease, and when they don’t get greased, they squeak louder and louder and louder. Social media has provided them an amplifier of unprecedented volume and duration.
Hands Up…Who’s Hiring?
"Mike, look, the post office is hiring,” Bob tipped his head at the encased poster, “but you're past the age limit." "Hey Bob. Yeah, you wouldn't get away with a recruitment ad like that these days." Mike smiled.
The Best Tool For the Job
That day, my dad gave me the tool I needed to successfully check the pressure of tires. On the same day, he also gave me the greatest tool for customer service. “Aaron, the best way to make better tips is to stop thinking about them.”
Money Follows Talent, and Talent Follows…
“Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products...”
Magical Ad Writing for Everything From Piccolos to Recruitment
You have to: 1: Not sound like everybody else 2: Get into somebody’s imagination and mess around.
Recruiting Good People — Overcoming Limits to Growth
You need qualified, experienced guys & gals who also have the work ethic and cultural fit that great companies like yours insist on. And one thing about those people is they're almost never looking for a job.
The Path to Employee Empowerment
The blind spot of most business owners occurs directly at EBITDA Net Profits. We lose sight of the long-game for what we have right in front of us.
Trust But Verify — Why You Should Take Ronald Reagan’s Advice
Unfortunately, the tendency is for “verification” to feel intrusive and negative. As if you’re trying to catch someone doing it wrong. But it doesn’t have to be that way.
How Company Culture Improves Your Marketing | Wizard’s Roundtable
Mike Slover and Mike Whitmire explain what felt kind of broken within the company and how that was having an impact on the results they were having.