The Secret to Building Trust: Expose Your Weaknesses
Customers ask, "Can I trust your capabilities and do I trust your soul?"
2024: The Year Digital Becomes “Traditional”
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”
How Audiences & Influencers Drive Your Online Success (Without Breaking the Bank)
Micro-influencers (10k-50k followers) can be surprisingly effective and affordable.
Divide Your Marketing Budget Into Air, Land, and Sea
Air is the airwaves (radio and TV). Land is outdoor, print, etc. Sea is online, where surfing happens.
I hope I can turn you into a fan!
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
9 Reasons You’re Struggling With Social Media Effectiveness, And Why It Matters.
Remember it's social media. It's not sales media. You need to be engaging with your potential customers online.
Why WOM & Viral Marketing Can’t Drive Growth
This isn’t opinion, it’s the result of an internet study of “a billion diffusion events on Twitter."
Consumer Behaviour’s Reliance on Today’s Social Media
The real trick to winning on social media today is entertainment.
Influence This! (Part the Second)
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
Small Business Social Media Limits
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
Lead Generation vs. Digital Presence
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
13 Ways to Give Your Online Presence Some Spark
Establishing an online presence can seem like a daunting task. But there are several ways to spruce up your digital presence, and some hacks are easier than you think.
Blogs Are Not Dead: Why Your Business Needs One
Cultivating a consistent blog will increase your website's performance with search engines and overall web traffic.
Perkolatr. The Most Important Business App You’re Not Using
Perkolatr will change everything. Should you be on it?
Most Facebook pages for companies are sick. Here’s how to get yours healthy.
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.