7 Modern Marketing Myths & Why They’re Dangerous Even When You’re Not Falling for Them
Following the zeitgeist is easy. Good branding is hard.
Who is J.D. Power? Is he a real person? Find out.
Started over a kitchen table on April Fools and sold later for $400M USD. This is the story of how to make your consulting service more valuable.
Vulnerability is the power tool for storytelling
If you can’t make the audience feel, it’s documenting. No 5-year-old ever asked their mom to read them a documentary before bedtime. Storytelling pulls out an emotion in the audience or customer.
The Most Bizarre Brand Mascot (That Worked) In the Last Twenty Years — And Why You Should Care!
It permanently impressed itself on the tender psyches of millennials and they still whine about it decades later.
What delivering newspapers taught me about pizza – The story of Domino’s.
How an orphan who was swindled out of his life savings grew the largest independent restaurant business on the planet.
How $1,500 of Flea Market Garb became Banana Republic
Banana Republic was founded by 2 journalists with the dream to make a little extra money so they could travel. Little did they know they would create a fashion juggernaut.
Learning From the Legends: The Ronseal Phrase
Don’t be deceived by the apparently artless, “just tell it like it is” nature of the ad. The slogan even made it into the Oxford Dictionary of Idioms and was repeatedly used by then-Prime Minister David Cameron.
The Long And Short Of Persuasion
The wrong question is “Which sells better? Long copy or short copy?" I’m a long copy proponent. That is, I’m opposed to the “nobody will read more than 300 words” school of advertising.
Two Marketing Lessons From William Shatner and Blue Origin
Hell, before this event I hadn’t even heard of Blue Origin. I knew Bezos had a private space program, but never knew the name.
Shortest distance between two points
Anyone worth their salt can tell you the steps you need to take to get “Where you want to be.” The problem isn’t identifying the steps. The issue is what to do when a mountain gets in your way.
SEO-ing the Search Engine in the Customer’s Mind — Association Design for Fun & Profit
You must create and cultivate a rich network of mental associations linked to your brand. It starts with three elements...
Pat Weaver Changed the Face of Advertising Forever
You have not heard of him, but if you've ever run an ad on TV or Radio then you have him to thank. Learn the key to controlling eyeballs (and your own destiny).
Art is Not Subjective.
If you have the right artist, they make their decisions consciously and objectively for the purpose of drawing attention. And they do it using an invisible ally.
4 Concealed Triggers Making Facebook’s Algorithm Suppress Your Reach
“Our posts look so good! Why is our reach so low?” Your content is shiny, elegant, nothing short of brilliant. Yet nobody is seeing it.
The Most Important Search Engine Isn’t Google — And Why Local Businesses Need to Be Optimizing For It
It’s actually an “omnipresent” rather than online-only search engine.