standing out

5 Lessons for Business and Life

2023-10-16T15:08:36+00:00By |

For the last 16 years, I have been the business partner of Roy H. Williams, aka The Wizard of Ads. Roy is like the wise big brother I never had. Today I am going to share some unsaid lessons. Some observations.

Does the Name Ring a Bell?

2023-10-13T18:22:32+00:00By |

Most businesses have an awareness problem. More accurately, unawareness. The distance from unawareness to awareness is like going from the moon to Mars, and just as daunting.

Your Coupons Are Lying To You

2024-05-15T14:36:43+00:00By |

4 families in 5 use coupons, but not because the coupon instigated the purchase. Rather, they use the coupon because there was a coupon to be used.

About That Price

2023-10-13T18:22:51+00:00By |

“The only thing people care about is the lowest price.” This is the rejoinder I most often hear when a business doesn’t see any value in advertising (much less marketing). This confounded me for many years until I realized advertising wasn’t the problem.

Reverse Camouflage Advertising

2023-10-16T16:38:19+00:00By |

Sharply define the edges between you and the alternatives. Not only with content, but with style as well. If everyone else is doing a “yell and sell,” talk intimately with the audience.

The Viewmaster Guide to 3-D Testimonials

2023-10-16T16:38:44+00:00By |

3 common mistakes from testimonials and examples of what a 3-D Testimonial sounds like as a finished product. Here’s how most people screw it up, and how you can make sure you get it right.

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