Growth, Blindspots and FOAG
When a customer answered with FOAG (Fine, Ok, Alright, Good), our staff challenged them. “Really, it was just ok?”
When a customer answered with FOAG (Fine, Ok, Alright, Good), our staff challenged them. “Really, it was just ok?”
One of the first questions a business owner will ask is, "what makes this form of marketing worth their time?"
Word-of-Mouth is now more critical to business success than at any time since the dawn of mass media. And yet you can’t make a customer talk about you.
On the surface, referral fees make sense, right? Rewarding a customer for sending you business. Seems reasonable. But...