3 tips for your video ads on social media
Since 83% of social media is consumed on mobile devices, and 85% browse without sound, you must tailor your content to be effective within that context. Here's how...
A Note to Jewelers Worldwide
I woke up with an astoundingly simple, big idea. The limiting factor in the engagement ring diamond is that it is “one-and-done.” But a woman can have a whole collection of Anniversary Diamonds.
Getting Social With The Kleinmeyers : Algorithm
Kelsie and I can look at the posts on your social media and tell you exactly why reach and engagement are low. It is because we have studied, played with, succeeded, and failed with the Facebook Algorithm.
Social Media, A Marketing Channel
The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.
The Extreme Branding Of Recruiting Ads
We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.
The Anatomy of an Offer
Vagaries and loopholes are the enemy. Specifics and clarity are your best friends. If you’re putting a special offer out there, do the things that make offers work.
5 Things Your AdWords Person Should Be Doing
Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.
Grow Your Business With a Courageous Offer
Yes a few customers will take advantage. Get over it. A Courageous Offer opens up the customer floodgates. The money of the many will wash away the bad taste of a few.
“In your experience what would be the most effective kind of advertising?” – Zoe H. Australia
Variables: (1) The population of your market. (2) The size of your ad budget.
How to Spot and Eliminate Digital Ad Fraud
This conversation started on Facebook in our private group discussing an article in Forbes. The headline said, "When big brands stopped spending on digital ads, nothing happened. Why?"
Should I Buy Facebook Ads?
I’m in a local BNI* networking group and the question, “Should I buy Facebook ads?” almost always comes up when I tell a local business owner that I do marketing and advertising consulting. I disappoint them with my answer. Let me show you why.
Transactional vs. Relational Customers: Are You Attracting the Wrong People?
Given the disproportionate amounts of revenue and profit generated by Relational buyers, you might even expect an over-abundance of messaging aimed at Relationals. But that’s not what you find.
Magical Ad Writing for Everything From Piccolos to Recruitment
You have to: 1: Not sound like everybody else 2: Get into somebody’s imagination and mess around.
How To Grow Your Practice In Interesting Times
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.
What to Know About SEO | Wizard’s Roundtable
SEO is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. Don’t know where to start? Start here.