inspiration Archives

My Spock Meets Don Quixote

To be a successful entrepreneur you have to be one part Don Quixote and one part Mr. Spock.

Your business needs a real plan to build a cohesive brand and attract your best customers.

2025-01-22T17:20:47+00:00By Dave Salter|

Even a Technicolor scarecrow could follow these 5 lessons for small business owners.

You ask one guy what he’s doing, he says, “Laying bricks.” You ask the next guy, “I’m building a cathedral.”

2025-01-15T20:17:18+00:00By Charlie Moger|

Instead of starting with the meat of a marketing strategy, businesses jump to the “dessert” of media selection.

2024-11-08T01:54:11+00:00By Steve Rae|

How to model understanding so your team feels better and delivers for your customers.

2024-10-25T16:55:53+00:00By Charlie Moger|

Farmers don’t drop seeds today and show up tomorrow expecting a harvest.

2024-10-16T00:57:01+00:00By Connect and Convert|

Starting your own business can be brutal. Brian shares his war stories with advice for fellow entrepreneurs.

2024-10-01T02:05:31+00:00By Charlie Moger|

A subtle takeaway from Apollo 11: Neil wasn’t striving for stardom. He was a pilot with a flight plan.

2024-09-20T15:58:21+00:00By Ray Seggern|

If you’ve got to do a hard sell job to get them to take action then you’re setting yourself up for disappointment.

2024-09-19T17:54:03+00:00By Connect and Convert|

I get no commission for talking about this. I just think it's a cool thing.

2024-09-17T21:42:04+00:00By Leah Bumphrey|

Tracking the wrong things in marketing doesn’t mean you can fix anything. But it sure feels good.

2024-09-16T21:31:05+00:00By Ray Seggern|

We’ve conflated “pioneer” with “achiever” and forget that the original pioneers were pursuing a simply insane notion.

2024-09-12T19:44:48+00:00By Connect and Convert|

Sending staff to help customers without training is like abandoning them.

2024-09-10T21:00:48+00:00By Charlie Moger|

Just as bad experiences give birth to great stories, a bad idea can lead you to uncover a better one.