The One Thing My Dad, Curly and Gary Taught Me
The path to my current ONE Thing began 24-years ago when the bank changed the locks and put 25 good people out of work.
Are You Making This Relationship Destroying Mistake with Customers?
You paid an extraordinary amount of money to bring that phone call in. Don’t screw it up by being selfish with your language.
Never Let a Committee Make Strategic Marketing Decisions
"If Columbus had an advisory committee he would probably still be at the dock." - Arthur Goldberg. A committee in small business can be a group of employees or a loose bunch of well-meaning family and friends.
The #1 Best Job Description
Is it challenging to attract, select, and retain top talent for your business? It may be what you are saying...or not saying, to potential candidates and employees.
5-Steps for Using Brand as a Leadership Tool
A great branding campaign crystalizes the company’s self-identity as much for the owner and his team as to the public at large.
Which Selling Style Does Your Business Need?
Finders are your hunters. They take a surgical approach to finding the right prospects that need their specific solution. Minders are your nurturers. They take great satisfaction in caring for those that they know and have built a relationship with.
They Hold The Power of Your Company’s Reputation In the Palm of Their Hands…
Remember: the people closest to the job have the best ideas on improving it. Are you listening to them?
How do you turn work off around your family when you work remotely?
Over time I have learned a few things that I believe help.
Brand Distinctiveness and Key Words at Key Times
If people do business with you because of your ads, then they’re expecting the buying experience to match the one promised in the ads.
The Best Three Words of Leadership Advice. Ever.
In a world where it seems like every self-proclaimed street corner thought leader has a hot take forged from their Platitudes & Aphorisms Magnetic Poetry set, take the road less traveled by.
How 2 Simple Tweaks Increased Sales By 350%
Before: Call conversion rate: 25%. Cancellations: 30%. After: Call conversion rate: 70%. Cancellations: 1%. Here’s what we did…
McMann & Tate: Worst Ad Agency Ever
Howard McMann once said of his partner, “He’s slippery, he lies beautifully, and he has a great head of hair.” Legend has it, Tate once told a subordinate “If the client loves it, I love it! If the client hates it, I hate it!”
A Divorcee, a Dentist and a Marketing Wonk Walk Into a Bar*
True story: A business owner hires 5 marketing consultants in 7 years, yet the business continues to decline.
Why Delight Can Never Come Before Easy
Need Met + Easy = Delight I realize that you as a business owner are swarmed with issues on a daily basis that make you feel like it’s not this simple. But from a consumer standpoint, it is this simple.
Making Better Recruitment Ads | Wizard’s Roundtable
How you recruit can say a lot about your company to both prospective employees and prospective customers alike. Some tips: As with any advertising, involve the applicant. It's not about money. Use current employees.