Art is Not Subjective.
If you have the right artist, they make their decisions consciously and objectively for the purpose of drawing attention. And they do it using an invisible ally.
Mom was right, your so-called friends are using you.
Just like the friends that go to your neighbor’s party when the freebies are gone, Transactional Customers mooch from you until there’s nothing left to give.
The Most Important Search Engine Isn’t Google — And Why Local Businesses Need to Be Optimizing For It
It’s actually an “omnipresent” rather than online-only search engine.
Beachheads
A beachhead is a defended position on a beach taken from an enemy by landing forces from which an attack can be launched. In business, beachheads are found where competitors aren't willing to go.
A Trip to Italy Changes Everything for Starbucks
How a sip of espresso at a piazza in Italy transformed the coffee industry in North America. It seems obvious now. But trust me. This idea was crazy.
Want your Facebook post to go viral? Start with 4 pivotal ingredients.
Lots of folks say there is no way to go viral. But the reality is you see viral posts all the time. It does happen, and it can happen to you as well.
Consistency Is The Key To Success – A Look Into Digital Presence
One of the first questions a business owner will ask is, "what makes this form of marketing worth their time?"
How to Build an Empire in Uncertain Times. The story of Wrigley’s
At the top of their game the Wrigley’s family was one of the wealthiest families in the world. Learn how they broke into the big time when they actually had nothing to sell.
Iron Chef Branding — 2 Practical Steps that Work in the Real World
Whip up that gourmet message, not from scratch, and not by following a predetermined recipe, but by making use of whatever ingredients are already on hand.
There Is No Word-of-Mouth “Marketing.”
Word-of-Mouth is now more critical to business success than at any time since the dawn of mass media. And yet you can’t make a customer talk about you.
Empire Builders #003: Trump Decoded
It doesn't matter if you love him or hate him. Learn the 7 communication strategies he used to create his tribe and how you can use this to build yours.
What’s The Most Powerful Asset That Every Business Possesses?
The things that don’t seem to be about money usually produce the most money. A lot of times they require little to no ad dollars.
Ad Templates
According to the published research, 89% of award-winning ads could be classified into 6 basic templates. And the use of these templates boosted subjects' abilities to positively affect audience perception by 55%.
Reticular Activation – How the Human Anatomy Prevents Ads from Reaching “Everyone”
They don’t consciously notice those ads because the human brain won’t let them. Let me explain the four sets of brain waves.
Using Drama To Pull In An Audience
Information only gets attention when you’re relevant to a prospective buyer. Drama gets attention to a larger audience. J. Peterman did it for years in his catalogues and you can too.