Finders are your hunters. They take a surgical approach to finding the right prospects that need their specific solution. Minders are your nurturers. They take great satisfaction in caring for those that they know and have built a relationship with.
Remember: the people closest to the job have the best ideas on improving it. Are you listening to them?
Before: Call conversion rate: 25%. Cancellations: 30%. After: Call conversion rate: 70%. Cancellations: 1%. Here’s what we did…
In business, this is critical. How do you make someone say “Yes” to your request? Robert Cialdini's scientific approach to persuasion found that influence is based on six key principles.
Did you know that your customers are only ever considering 6 elements of your product or service? Ever!!! And did you know that only 2.5 of those 6 things matter most to them?
Need Met + Easy = Delight I realize that you as a business owner are swarmed with issues on a daily basis that make you feel like it’s not this simple. But from a consumer standpoint, it is this simple.
As a Sales Operations Specialist, I am the first person to say that I am not a marketer. What I can say with 100% conviction is that a relational buyer is a way easier person to close.
Remote selling can be equally as effective as in-person sales. Here are the Top 10 Things your salespeople must do well to sell remotely.
Does the price of your product or service depend on a number of factors that must be determined BEFORE you provide an accurate price?
Look first to the narrow neck in your marketing process.
Are you really giving your customers a 5-star experience or are you just convincing them to prop you up like Bernie as a favor?
When you portray yourself as warm, non-competitive, and friendly, people will feel like they can trust you.
Have you ever had an interaction with a salesperson that felt like a spiral into Dante’s Inferno, rehashing the same things over and over again with no new information?
Bonding Ads don't sound like ads, which means your well-meaning family and friends will tell you not to run them.
If you skip steps and go for the “close” too soon, you will be perceived as salesy, creepy, or just plain awkward.